AI Afternoon Club
Reimagining Customer Experience with AI
AI, CRM & Customer Experience
AI, CRM & Customer Experience
29 October 2026 | From 4:00 PM | Amsterdam (Isaäc Asscherpad 11, 1096 BH Amsterdam, Niederlande )
An exclusive after-work event for CX leaders exploring how AI, CRM and data are reshaping the customer experience.
Salesforce · Conversation Design Institute · Hyntelo · Assist Digital
Where AI meets Customer Experience
Customer expectations are changing and organizations are facing increasing pressure to deliver experiences that are more connected, personalized and relevant.
At the AI Afternoon Club, we explore how AI, CRM, data and conversation design can come together to create the next generation of customer experiences.
From the evolution of CRM to the latest developments in AI, our experts will share practical perspectives on how technology is transforming the way organizations engage with their customers - and how businesses can turn these developments into meaningful opportunities.
Join us for an afternoon of expert insights, inspiring conversations and peer exchange — followed by food, drinks and relaxed networking.
What will you take away?
Transform the Customer Experience
Discover how AI can help organizations create more seamless, personalized and connected customer journeys.
Connect Data, CRM & Experience
Explore how customer data and CRM can become the foundation for more intelligent, context-aware experiences across every touchpoint.
Rethink the Role of CRM
Learn how Headless CRM can enable organizations to build more flexible and connected experiences around their customers.
Design Better AI Interactions
Understand why successful AI experiences are not just about technology, but also about how people interact and communicate with AI.
Scale AI Responsibly
Discover how an AI Gateway can help organizations manage AI across their technology landscape while maintaining control and consistency.
Exchange with Your Peers
Connect with fellow leaders and discuss the opportunities and challenges of transforming customer experience with AI.
The AI Afternoon Club
4:00 PM - Welcome & Arrival
Start the afternoon with a drink and connect with fellow CX professionals.
4:30 PM - Rethinking CRM: The Future of Customer Experience
Salesforce Speaker
How is CRM evolving to meet the expectations of today's customers? Explore Salesforce's perspective on Headless CRM and how it can help organizations create more flexible, connected and experience-led customer journeys.
5:00 PM - Designing Better Customer Conversations in the Age of AI
Conversation Design Institute
AI is changing the way customers interact with brands. Discover how conversation design can help organizations create AI experiences that feel natural, useful and genuinely customer-centric.
5:30 PM - AI Gateway: The Infrastructure Behind Scalable AI Experiences
Hyntelo
What happens behind the scenes when AI becomes part of the customer experience? Explore how an AI Gateway can help organizations connect, manage and scale AI across the enterprise.
6:00 PM - Customer Experience in highly regulated industries: From AI Potential to Reality
An open discussion on how AI can transform customer journeys, engagement and service in a highly regulated industry.
6:30 PM onwards - Food, Drinks & Networking
Continue the conversation over food and drinks and exchange ideas with industry peers, technology experts and Salesforce specialists.
Meet the Experts
Salesforce
The Future of CRM & Customer Experience
Discover how Salesforce is evolving CRM to support more connected, flexible and intelligent customer experiences — including the potential of Headless CRM.
Conversation Design Institute
Designing Human-Centered AI Experiences
Explore how conversation design can help organizations build AI interactions that are intuitive, engaging and centered around the customer.
Hyntelo
AI Gateway & the Future of AI Infrastructure
Learn how organizations can build the infrastructure needed to connect and scale AI while creating consistent and trusted experiences.
Assist Digital
CX, Data & Technology
As your host, Assist Digital brings together expertise across customer experience, data, technology and Salesforce to help organizations turn AI opportunities into meaningful customer experiences.
The future of Customer Experience is intelligent.
AI is changing what customers expect and how organizations can engage with them.
Join us in Amsterdam to explore what this means for organisations and discover how AI, CRM, data and human-centered design can come together to create better customer experiences.
29 October 2026 · From 4:00 PM · Amsterdam
Limited places available.
Contact:
Alexandra Tovote
alexandra.tovote@assistdigital.com
